SEO Consulting Services
Search Engine Optimisation helps get your products and services found in the free listings of search engines. Contact me today, or learn more about SEO below.
Helping Small Businesses Get Found Online
What Is SEO?
Search Engine Optimisation (SEO) is the work done to help improve a search engine’s opinion of your website.
The goal is to increase your website traffic from Organic Search and is achieved by increasing your rankings for keywords relating to your business.
Ultimately, search engines like Google want to provide the most relevant results to their users. To achieve this, search engines evaluate over 200 largely undocumented signals to determine where your website should rank for a given keyword or phrase.
How SEO Works
Search Engine Optimisation can be grouped into three main categories:
Google needs to be able to easily read and understand your website so it can update its index on what it thinks your website is about. Technical SEO checks no issues are preventing your site from being indexed.
Search Engines also prefer websites that load fast, have clear navigation, are secure, are easy to read, have a well-written site-map, and provide a good experience for visitors.
This focuses on the keywords and content of your website. It also includes finding opportunities to expand the content on your site based on demand. Each web page should have a clear purpose and be well written.
It should also contain structure like; a title, meta- description, headings and enough text to give your audience something to read. Google wants and will rank higher, websites that provide authoritative content.
What made Google better than other search engines in the early days of the web was the way it measured how websites link to each other.
Google sees this as a vote of confidence. However, not all links are equal. A link from a well-known and popular website to yours gives a much stronger vote than lots of links from low quality or spam websites.
Off-page SEO researches websites that might be prepared to link to yours and reaches out to them. It also looks to remove links from low-quality websites that may cause harm to your rankings.