Google Analytics Consulting
Get the most from your Google Analytics data by ensuring it is running to its full potential. Google Analytics consulting services from Studio46 work with your unique business requirements, making sure the data you’re receiving is accurate and relevant
What is Google Analytics?
Google Analytics is a free online tool used for website analysis. It is the industry standard for reporting and analysing website traffic and is part of the Google Marketing Platform.
At its most basic level, the information and default reports provided are easy to use and understand. At the advanced level, customised data can be uploaded, exported and joined with other data sources. This can then be used in tools like PowerBI and Tableau as part of a full business intelligence package.
About Our Services
Experienced Google Analytics Consultant
Warrick of Studio46 is an experienced digital marketing professional and has been working with Google Analytics for over a decade. This includes in-depth knowledge of Google Analytics technical documentation, installation, report building and analysis including Google Analytics 360. We are able to support enterprise and agencies with large, multinational websites, including customising Google Analytics for multiple regions and sub-domains.
Google Analytics Services
Technical Consulting
The problem I encounter most frequently with new clients is that Google Analytics tracking has not been installed or set up correctly. This poor setup often results in bad data, where the numbers you are receiving aren't a true reflection of your website's traffic.
I recommend using Google Tag Manager to host Google Analytics tags. This makes it easier to set up advanced tracking features to match unique business goals.
Google Analytics Training
If you would like fully customised Google Analytics training, delivered from an engaging and enthusiastic tutor, then I am the person for you. I have delivered inhouse training for individuals and groups, and am well known for my enthusiastic teaching style. My lesson plans are tailored to your specific requirements, taking into account the knowledge of the audience and how your website is used.
Dashboards
A dashboard is a grouping of the most relevant data to your situation, all on one page. This might be an executive dashboard that focuses on e-commerce sales my month and ROI. Or the digital marketing team might want a dashboard to focus on channel acquisition and conversions.
I specialise in using data obtained from Google Analytics and Google Analytics 360 to create customised dashboards. Depending on business requirements and technology used, I can build and support dashboards created in Microsoft PowerBI, Tableau and Google Data Studio.
