Can we trust these numbers?
Find out what is unreliable, why it matters and what to fix first.
- A GA4 and Google Tag Manager audit checks the current measurement.
- Evidence distinguishes website activity, accepted enquiries and confirmed customers.
Independent marketing measurement · NZ
Make better decisions with data you can trust.
Connect marketing activity to enquiries, customers and the decisions that matter. Work directly with Warrick Hunter on analytics, tracking and reporting that makes sense.
For organisations and agency teams who need a clearer answer.
Follow the evidence
01
Website activity
What someone viewed, clicked or attempted.
02
An accepted enquiry
A request your business actually received.
03
A confirmed customer
An outcome supported by your business records.
Different measures. Different decisions.
A useful measurement system makes the relationship clear.
Warrick HunterWork directly with the specialist
15+ yearsIn digital marketing
Auckland basedWorking with teams across NZ
Start with the problem
What do you need
to understand?
The right starting point depends on the question, the quality of your data and what your team needs to decide.
Which activity becomes useful business?
Connect website and campaign measures to leads, customers and business records.
- Agree what success means before asking tools to report it.
- Make definitions, source gaps and handover requirements clear.
What should management see?
Build a reporting view around decisions, with the definitions and gaps made clear.
- Start with the questions your team needs to answer.
- Leave a usable report with documented measures and limitations.
Ways I can help
Specialist support.
Clearly scoped.
010203040506
GA4 & GTM audits
Know which numbers you can trust before you use them to make a decision.
Conversion tracking
Measure accepted enquiries and completed actions with tracking your team can understand.
Dashboards & reporting
Spend less time collecting figures and more time understanding what they mean.
Measurement strategy
Agree what success means before asking your tools to report it.
Analytics support for agencies
Add experienced measurement support while keeping a clear client relationship.
Public sector & regulatory analytics
Understand how your website supports the people who use it, with measures your team can explain.
Selected work
Real problems.
Useful evidence.
Anonymised examples of completed work, with a clear distinction between what was delivered and what was recommended.
Independent analytics audit
When a completion event was not a confirmed customer.
A review of website journeys, tracking and business definitions established which measures needed operational evidence.
Read the audit example ↗Website reportingA shared report, with clearer definitions.
Reporting for two professional regulators brought separate website views and an explanation of the key measures into one dashboard.
Read the reporting example ↗How I work
A practical way to get a clearer answer.
01
Agree the question
We establish what you need to decide and which systems and journeys matter.
02
Check the evidence
I inspect, define or build the measurement within an agreed scope.
03
Leave a usable result
You receive the findings, implementation or reporting, with a clear explanation and handover.
Work directly
with Warrick.
I bring a background in technical fault-finding and more than 15 years in digital marketing. You speak to the person doing the work, from the first brief through to the handover.
About WarrickA useful starting point
Start with the question
you need answered.
Tell me what you are trying to understand, what is not working and which systems are involved.